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A majority of organizations are using some sort of community based support model or have considered doing such. The question is, are you seeing the results and cultivating real relationships with your customers?
It is known customer communities can be an incredible source of support, for both your customers and your organization.
In this episode, I have invited Michael Pace (Customer Support & Community Management Executive) to join myself on Voice of the Customer Radio to discuss “Community”.
Learn about communities and community management for all levels of the enterprise Uncover the tremendous benefits of this unique “self” service tool Step by step assessment guide on how to get started Technical options available for you Questions to Reviewed:
What is a community or support community? And how are they beneficial/
How do they impact engagement? C-Sat? Reducing Costs? Driving top line growth?
How did you get involved in communities?
Where do you start?
Once you are up and running, how do you keep your customers engaged?
How do you get executive buy in to pursue?
People – what kind of people do you need to be community managers? How do you hire/
What kinds of tools are available?
Are there any resources to help get folks started?
What is the connection between engagment and influence? Does work that motivates you have to come as the cost of a competitive salary? Natalie Holder-Winfield talks to Christoph Lueneburger, author of A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You about these and many other questions that challenge the notions of engagement in today's organizations. During this interview, you'll hear how engaged employees add to the diversity of thought in our offices and often contribute new thoughts and improvements. You will also learn how engaged employees are necessary for keeping an organizational mission and purpose honest and in check.
My guest will be Renee Azoulay. Renée, the Senior Vice President for Strategic Planning and Promotions at Ventura Associates International, is renowned as a marketing and promotional consultant to leading companies based on her talent, high energy "make it happen" professionalism coupled with her strategic marketing focus and passion for what she does. Her ability to generate substantial new business for her agency and surpass client objectives while providing on-going added value is what makes her such a success. She is a proven leader and self starter with a multi-disciplinary skill set across a broad range of categories. One of her fortés is in relationship building, where her keen sense of practicality and diplomat’s approach enable her to navigate complex interactions. In addition, Renee uses her research background, disciplined bottom-line orientation, creativity, and smarts to develop and manage fully integrated promotion initiatives for many Ventura clients she brought to the agency, including the NBA, MTV Networks, Nickelodeon, Spalding, SAP, A.O. Smith, TD Ameritrade, among others. Renee comes to Ventura with a ten year marketing and research background. At Bristol-Myers Squibb, she was part of multiple marketing teams for leading OTC brands including Excedrin, Bufferin, Nuprin and Comtrex. Prior to that, Renee worked at BBDO for three years on the DuPont and Scott Paper accounts and new business for BBDO (direct marketing). Renee holds a B.S. from Cornell University. She is a professional motivational speaker and has presented for organizations that include The NY Emmys, American Women in Radio & Television, Columbia University, the Professional Insurance Marketing Association, The Brand Activation Association (BAA, formerly the PMA), the eMarketing Association, the NY Builders Show, among others.
Dr. Gary Rhoads, founder of Allegiance and renowned expert in customer feedback, loyalty and engagement, stops by to talk to us about the science of customer engagement. He also discusses how you can begin implementing engagement techniques today! Are your customers merely satisfied?
Special Guest: Gloria Lombardi of Simply Communicate
Passionate about internal communications, social media, enterprise social networks, employee engagement, journalism and publishing. Gloria is the Community Manager, Webmaster and Reporter at the on-line publisher simply-communicate.
Join us as we talk about how social business is changing the world of work and what the implications are for engagement and internal comms.
Special Guest: Matt Manners, The Employee Engagement Awards
Last week The Employee Engagement Awards launched across the UK & Ireland.
Our very own David MacLeod is the principal judge.
The Employee Engagement Awards (EE Awards) represents the game changers, the forward thinking businesses that strive to do things differently and put their workforce at the heart of its operation. In a competitive labour marketm businesses have to offer and be seen to be doing things differently to create an engaging and rewarding working environment.
The EE Awards celebrate the best small and big businesses the UK & Ireland have to offer. Even the 'unsung heroes' in an organisation.
Matt Manners, founder of the EE Awards, is with us talking more about them and the opportunities that exist for all Engage for Success supporters.
Host: Jo Dodds
Special Guest: Michael Daun
Join us as we talk about the considerations going into implementing social enterprise games with a purpose of strengthening corporate culture and employee engagement, and how companies can balance the fun factor with corporate seriousness.
How do different companies react to social tools and games?
How can games be productive or aligned with corporate objectives?
How must corporate games and social tools be designed to reach the whole organisation?
Michael is the founder/CEO of Wellevue, the corporate game that improves organisational performance. He is a serial entrepreneur in the internet industry as well as a corporate advisor and co-founder of the management consultancy Fluidminds. Wellevue is an enterprise social tool that has won the ILCC innovation award and has just done its first 1000 seat implementation.
With both his clients and in his own companies, Michael has been an advocate of strong corporate cultures and walk-the-talk leadership. He created Wellevue to provide a more scalable way for companies to allow their employees to enjoy work, whilst at the same time orchestrating organisational change and alignment with corporate goals.
Host: Jo Dodds
Special Guest: Steve Crompton, Customer Success Manager, Yammer (Middle East & Africa)
Join us as we explore the use of enterprise social networks like Yammer to enhance employee engagement in emerging markets, particularly in the Middle East.
Steve is responsible for supporting the expansion, adoption and engagement of Yammer & Office 365 across the Middle East & Africa. He is a graduate of Durham University where he attained a 2:1 in Business Management and Finance. Steve’s research proposal in his final year involved analysing the effects on productivity as a result of using enterprise social networking (ESN) tools.
Host: Jo Moffatt
Special Guest: Gareth Moss
Gareth is Local Government Director for Serco, responsible for strategic partnerships delivering a wide range of services. Gareth was previously Director of Resources at Bridgend CBC (where he won the Local Government Finance Director of the Year) and East Staffordshire Borough Council. He has also worked for Newport CBC, Price Waterhouse and Somerset County Council.
Join us when we discuss Serco’s approach to employee engagement, including:
• Overcoming the barriers
• The link to organisational performance
• Impact on operational delivery
Host: Jo Moffatt
On Wednesday, August 20th, Deb Evans and Jack Monson will be joined by Brian Iredell, Franchise and Agency Sales Manager, Signpost. Signpost is a cloud-based marketing software that gives local and small businesses the power to effortlessly build and manage customer relatonships. Brian will discuss the importance of reviews and digital word of mouth after online presence is standardized.
Follow the conversation on Twitter using #SocialGeekRadio
**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience
** Interview with Ashley Berg Jensen, Director of Global Employee Engagement at Coca Cola Enterprises: How increasing employee connection and commitment to the company drives customer focus and business performance. Ashley is responsible for measuring the engagement of 72,000 employees globally and designing and implementing strategies to turn employee insights into action across the business. Her organization has facilitated CCE’s journey to increase employee engagement. Coca Cola Enterprises is the largest non-alcoholic bottler in the world. (23:31; this interview is highlighted in the article: Recognize Employees for Improving Customer Experiences.)
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