Delivering Customer Value: Understanding Customer Service

Don't get caught up on what you should charge, focus on the value you provide!  When the value is clear, the pricing is clear!  

When someone asks you what you charge, you should answer with what you do.  Always be clear about what you do and be able to articulate it. 

According to a National Federation for Independent Business study, businesses that place heavy emphasis on customer service are more likely to survive and succeed than competitors who emphasize such advantages as lower prices or type of product.