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This show helps small business owners and salespersons maximize performance, productivity and profitability. The show highlights SWAS: Selling Without Appearing to Sell sales training and business development services providing by 321 Set Appointments LLC, a California corporation.

On-Demand Episodes

Our company is so excited to interview one of our newest business development clients, McKenzie Jones, a Newport Beach Realtor. We recently contacted McKenzie to congratulate her about taking control of her real estate business by... more

Cherry Frame is a California financial advisor and a California licensed registered nurse. Cherry will target critical issues high net income Californians face in figuring out the best retirement option, especially when the retirement planning... more

We are excited to interview Michael Durkin, Realtor, with ReMax Star Properties, CA BRE 00864958. Hardworkin Mike Durkin helps buyers and sellers on the peninsula from San Francisco to the Stanford University areas. Once a listing or... more

My company is so excited to work with Marilyn Jacobs as her marketing specialist to her connect set appointments for buyers and sellers in Palm Beach and North Broward counties in Florida. South Florida is where I was born and raised.... more

321's three-part validation should not be confused with Public Relation firms' third party validation feature to build business credibility. Let's look at several scenarios where a sale could be at risk without three-part validation. Scenario 1:... more

321 is excited to interview Greg Marshall, a California insurance broker who provides financial planning and retirement solutions to Californians throughout the state. Greg will discuss how he went from an average producer to developing... more

Karla Bennett will discuss how FES educates American consumers on important credit profile issues and provides valuable financial literacy to stay in the know. The FES Protection Plan is a multiproduct program which encompasses all... more

One of our sales training clients (an insurance agent) just completed business with a new client and made a sizeable commission check. A commission equivalent to a Realtor closing a $2.5M real estate transaction in San Francisco.... more

Customer acquisition cost (CAC) is the measure or effectiveness of your marketing and advertising campaign. Just looking the words, CAC is the number of dollars spent to add one paying customer. If $2,000 in marketing expenses... more

If a consumer only wants to pay a listing broker $4,000 and the buyer broker, $15,000 on a $600,000 property, saving the seller $11,000, that's totally up to the consumer. If another consumer wants to pay a listing broker and the buyer... more

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