The 321 Three-Part Validation Marketing System

321’s three-part validation should not be confused with Public Relation firms’ third party validation feature to build business credibility.

Let’s look at several scenarios where a sale could be at risk without three-part validation.

Scenario 1: the website looks great but the phone conversation to initially build rapport does not go well.

Scenario 2: the social media posts are engaging and the consumer wants to meet. But, at the first meeting, the prospect feels the salesperson or business owner uses hard-selling techniques.

Scenario 3: The consumer meets with the salesperson but it is discovered late in a phone consultation or face-to-face meeting that the consumer is not a qualified prospect. The consumer is irritated to have spent their time for nothing. The salesperson is embarrassed to tell the consumer that pricing is outside of their budget.

Scenario 4: The salesperson or business owner invests $10,000 in a marketing plan and realizes a low ROI or has high customer acquisition costs.

Scenario 5: Business owners seek sales performance, productivity and profitability.

Too many failed appointments could jeopardize the financial future of the business.