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Youth Marketing Academy

Youth Marketing Academy

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The show covers insightful stories into the lives of young people and how these findings relate to the field of youth marketing.

On-Demand Episodes

Youth Marketing Academy

http://www.YouthMarketingAcademy.com What's the success recipe behind Starbuck's marketing? Going beyond marketing strategy and tactics, the Academy looks at the company's culture. Host: Ghani Kunto Featuring: Graham Brown,... more
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown discuss Content vs Context, how story telling is now the domain of Fans not brands, and what that means to brands like Nokia. Covers: memes, Chuck... more
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown on how "cool" is no longer simply defined and how that ffects youth marketing
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Graham Brown shares his experiences on what has changed in youth marketing in the past decade, and what brand can look forward to in the future.
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown on the differences between awareness and attention, and what they mean to brands that are marketing to youth.
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown discusses what brands like Nokia, Apple, Amazon, and Google can teach us about the role of Fans and Beachheads in marketing and innovation
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown discusses how involving customers instead of Fans invites vandals to hijacking your brand. Case study: Pittbull, Taylor Swift, and Roland Bunce. Go to... more
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Youth Marketing Academy

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown of mobileYouth discuss the biggest internet fandoms and what youth marketing brands can learn from Star Wars, Star Trek, Harry Potter, Twilight, and Pokemon.
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Youth Marketing Academy

From riots to lovelocks, everything is a social tool. Ghani Kunto and Graham Brown of mobileYouth discusses youth turn everything into social tools and what this means to branding and marketing. Going live on OCTOBER 4, 20120
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