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[Youth Marketing Academy] Episode 8: Creating brand meaning

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Youth Marketing Academy

Youth Marketing Academy

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http://www.YouthMarketingAcademy.com

Ghani Kunto and Graham Brown discuss Content vs Context, how story telling is now the domain of Fans not brands, and what that means to brands like Nokia.

Covers: memes, Chuck Norris, Indistructible Nokia and Gangnam Style

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