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[Youth Marketing Academy] Episode 9: Starbuck's Marketing

  Broadcast in Marketing

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http://www.YouthMarketingAcademy.com

 

What's the success recipe behind Starbuck's marketing? Going beyond marketing strategy and tactics, the Academy looks at the company's culture.

Host: Ghani Kunto

Featuring: Graham Brown, Starbucks, McDonalds, brand management, storytelling, corporate culture, empowerment, frontline

Tags:
youth
marketing
Starbucks
McDonalds
culture
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