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How can companies like Nokia and RIM stage a comeback?

  Broadcast in Marketing

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Mobile operators would certainly welcome a different OS in the market, but as Nokia has seen with its launch of Lumia 900, staging a comeback is not as simple as coming up with a "killer product."  With RIM putting its hopes up with the coming BlackBerry 10, it's only appropriate to ask this question: How can companies like Nokia and RIM stage a comeback?

Ghani Kunto plucks out the key lesson in brand turnaround stories like Converse, Ford, Apple and Nintendo

Tags:
comeback
turnaround
fans
brand
marketing
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