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An Innovation Conversation with Xerox & IBM

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Xerox Real Business Radio

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In today’s business world research can separate your business from the competition. Foresight and research are essential to industry growth and innovation. Join Amy Hermes, TheInnovationValue.com, as she interviews Dr. Sophie Vandebroek, president of the Xerox Innovation Group, Xerox, and Cathy Lasser, vice president of Industry Solutions and Emerging Business, IBM Research, to discuss the importance of industry research. Both Xerox and IBM use multiple research tactics to solve customer problems and meet client needs.

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