Marketing Strategy: Tips for Profitably Landing Business (B2B) Customers

Business-to-business (B2B) marketing requires a specific strategy as compared to that of marketing to individual consumers or consumer groups. The Internet has opened up an entire gateway to tools, tactics, and solutions for alluring and closing B2B clients. One problem for entrepreneurs is that with so many tools, tactics, and solutions now available for the taking, the online marketing decision-making process has led to "online marketing resource confusion." This being the case, there exist a few straightforward techniques to help you profitably grow your B2B bottom-line. What are these online marketing B2B tactics? That is our focus on this edition of, “The Strategist Radio LIVE."