Marketing Strategy: How to Accurately Define and Reach Your Target Audience

If you have yet to identify your distinct target market, how can you effectively develop and disseminate the right marketing message? How can you specifically know that your product or service can achieve a target audience goal, solve a target audience problem, or satisfy a target audience need, if you cannot accurately define your intended target market (audience)? Therefore, to help you increase market share and profit while awarding you and your business with maximized marketing results, you need to define your target market consumer/client and then you must define how you will reach them. That is our focus on this edition of, “The Strategist Radio LIVE."