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Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
It’s the question every entrepreneur faces right after deciding what kind of business to launch: whom shall I serve? Good marketing requires specificity so that your ideal client will realize you’re speaking to her or him. But it can be a challenging process to identify specifically the audience you want to serve, and even more difficult to create an avatar that encapsulates your ideal client. Whether it’s because of your own lack of clarity or fear about getting too specific, you may hesitate to draw a narrow client niche. Join Jory and Julie to learn why a narrow target audience description is actually critical to business success, what you should consider in creating that description and a client avatar, and how frequently you should revisit your audience definition. We’ll share our mistakes and revelations as well as why we continue to revisit target market, and we’ll also explore the difference between the audience you serve and the audience to whom you market.
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.
A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance.
Piano solo by David Nevue.
Today on The Boochcast, Booch talks about Broadcating LIVE at Super Target, the first week of Booch and Shap in the morning, the cancellation of Tweeter And Booch, recaps WWE Smackdown, A child's call for help, and If You Like Any Of These Songs You Are A Total Asshole.
Have you ever wondered how those businesses did it? The ones where they have an amazing following, are growing by leaps and bounds, and are getting more high quality leads than they know what to do with?
Well, our guest Kent Clothier, shares with us his most valued, insider secrets, on how he grew his business from doing "ok" to doing "amazing". How Facebook, Instagram, and YouTube will help you in that journey. And what your strongest piece of marketing is.
William Morgan of Capital Management Group of the Carolinas discusses "Market Volatility" and how to stay sane! Since WWII there has been a pattern of market correction about every 18 months. The current market has enjoyed a 6-Year Bull Run. Volatility is caused by Over-Reacting! Listen for sound advice and practical information on "how to stay sane in a Crazy Market!" For more information contact William Morgan at 704-878-6677.
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This is not an offer or solicitation in any other state or jurisdiction.
Securities and Investment Advisory Services Offered Through H. Beck,Inc., Member FINRA and SIPC. 6600 Rockledge Drive, 6th Floor Bethesda, MD 20817-1806 (301) 468-0100. Capital Management Group of the Carolinas, Inc. and H. Beck, Inc. are not affiliated.
It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
in Self Help
The Winston County Farmers’ Market will open for business on Thursday June 18, 4-6pm at Louisville Coliseum, 201 Ivy Ave. Louisville, MS. The farmers market allows our community to have access to purchase a variety of locally grown fresh vegetable and fruits, value added products, crafts, arts, bake goods, and resources for healthy living according to Jean Harper. This is your opportunity to support local farmers and help create income for Winston County’s Tax Coffers by purchasing fruits and vegetables from your neighbors. We are on the threshold of creating an atmosphere where friends can cruise vendors and catch up on pass events and develop new lifelong friendships. Gather up your family, friends, church members, co-workers and others to journey over to Winston County Farmers’ Market on Thursday, June 18, 4-6pm and making a difference in Louisville, MS. In 2014 the market hosted a record number of vendors and customers reflecting a trend that highlights fresh local food being brought from the farm them to the table bringing an increase in community earning and community involvement. Winston County Farmers’ Market is sponsored by the Coalition for A Healthy Winston County and we need your support in making 2015 a successful year. For more information contact Jean Harper 662-312-8004 or Janice Hopkins 662-705-2019.
"If the system isn't rigged, then why are insolvent banks and bankers protected from the creative destruction of capitalism that befalls John Q. Citizen when his risky bets go bad? Why do we as a nation keep insisting the Emperor's new clothes are splendid when he is in fact parading around buck-naked?" - Charles Hugh Smith (oftwominds.com)
Do you ever catch yourself feeling as if you will NEVER have enough money to retire,even though you've done everything the "experts" told you to do?
It might not be your fault...
In this episode of Safe Money Radio with Rick Liuag, Rick explains how and why the financial markets, including the stock market are rigged against everyday Americans and how Wall St. is poised to take your hard earned money and what you can do to protect yourself.
Rick exposes the REAL threats today to American’s retirement savings and what you can do to immunize your nest-egg from them.
If you're concerned about the volatility of the world financial markets and how that might threaten your retirement nest-egg then you can't afford to miss this episode!
Rick Liuag, author of "What You Can Do If Can't Afford the New Obamacare Health Plans" and "You're Gonna Need A Bigger Boat: How Obamacare Threatens Your Retirement Savings," is president of Rick Liuag Insurance Agency. He advises seniors and business owners nationwide on how to protect, preserve and prolong their retirement savings. Call 1-855-340-7233 to arrange a consultation with Rick or to get a copy of his latest book.
We're coming to a close on 2014 and ready to jump feet first into 2015. Are you ready? Do you have your marketing plan layed out and ready for action at the beginning of the year? If not, or if it's not quite complete, you're going to want to join us in this episode where we talk about the most important marketing startegies and marketing plans for 2015. We'll cover Social Media, Content Marketing, Relationship Marketing, How to Reach your Audience in new ways, and how to make the most out of what you're already doing in your marketing.