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Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
It’s the question every entrepreneur faces right after deciding what kind of business to launch: whom shall I serve? Good marketing requires specificity so that your ideal client will realize you’re speaking to her or him. But it can be a challenging process to identify specifically the audience you want to serve, and even more difficult to create an avatar that encapsulates your ideal client. Whether it’s because of your own lack of clarity or fear about getting too specific, you may hesitate to draw a narrow client niche. Join Jory and Julie to learn why a narrow target audience description is actually critical to business success, what you should consider in creating that description and a client avatar, and how frequently you should revisit your audience definition. We’ll share our mistakes and revelations as well as why we continue to revisit target market, and we’ll also explore the difference between the audience you serve and the audience to whom you market.
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.
A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance.
Piano solo by David Nevue.
Have you ever wondered how those businesses did it? The ones where they have an amazing following, are growing by leaps and bounds, and are getting more high quality leads than they know what to do with?
Well, our guest Kent Clothier, shares with us his most valued, insider secrets, on how he grew his business from doing "ok" to doing "amazing". How Facebook, Instagram, and YouTube will help you in that journey. And what your strongest piece of marketing is.
Did you know that Facebook wants you to succeed? And did you know that Facebook has created all sorts of tools for you to do so?
Our guest, Molly Pittman, from Digital Marketer shares the "ninja tricks" she has figured out and mastered, and is now sharing with you.
Molly is the Vice President at Digital Marketer. She uses her wide range of business and communication skills to enhance their presence on Facebook, Twitter, LinkedIn, and more. Listen in to find out how you can use the priceless tools that are right in front of you, and you didn't even know it.
We're coming to a close on 2014 and ready to jump feet first into 2015. Are you ready? Do you have your marketing plan layed out and ready for action at the beginning of the year? If not, or if it's not quite complete, you're going to want to join us in this episode where we talk about the most important marketing startegies and marketing plans for 2015. We'll cover Social Media, Content Marketing, Relationship Marketing, How to Reach your Audience in new ways, and how to make the most out of what you're already doing in your marketing.
Learn how to exponentially grow your business without increasing your workload with these little known strategies that most entrepreneurs and business owners don't know. Our guest, Roland Fraiser, currently is a principal in Idea Incubator and Digital Marketer and works in marketing businesses as a principal with Ryan Deiss, Frank Kern, Perry Belcher, Kent Clothier and many other digital marketing thought leaders.
Roland has a real passion for business and putting deals together and is always on the lookout for businesses to buy, reposition and sell.
Whether you're a new business owner, or a seasoned entrepreneur, there are marketing tips and tricks that you must know to succeed, and put yourself head and shoulders above your competition. Paul Tobey, Canada's Top Internet Marketing trainer, shares some little known marketing tips and tricks that you can apply now, and should be.
Did you know that your list of leads/customers should be segmented into at least three or four goups, and each marketed to differently?
And how you can start making money, now, even before you have a product.
It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
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