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Abigail Tiefenthaler of www.sweetspotstrategies.com presents "Relationship Marketing: A Marketing Strategy for Every Customer-Focused Business". Great marketing is all about keeping prospects and customers engaged and a relationship marketing strategy starts when the customer says YES and continues to post sale and beyond. If you want to build a "Forever Fanatic" (that customer who loves you, uses your products and refers you like crazy) then listen to some tips about relationship marketing so you can consider it for your business.
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.
1. Develop your brand name and image before communicating with your market
2. Study your competitors.
3. Study your market
4. Mimic the successful marketing strategies of your competitors. --you don't need to reinvent the wheel
5. Create a multi-faceted Internet marketing strategy
6. Set up tracking capabilities for all of your campaigns
7. Launch your campaign in the same few days and weeks
8. Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.
People who should listen to this show are entrepreneurs, career coaches,
By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the relationships with your current or previous customers and to encourage customer loyalty and acquire repeat business on a very personal one-to-one basis. How you design, implement, measure, and manage your email marketing strategy can make a significant impact and generate greater results relative to your overall digital marketing plan. That is our focus on this edition of, “The Strategist Radio LIVE."
Video Blog Marketing – On the Cheap!
And don;t miss our free training series on video
“Video blog marketing” is a catch phrase that describes the use of an authoritative blogging platform that’s enhanced by the personalized power of video presentation. And “on the cheap” is a term that describes the way a lot of us like to do effective things! Put them together and what do you have? An effective video- personalized blog that people identify with, and one that doesn’t cost you a lot!
Today we talk about getting started making affordable self promotional videos. Getting past the reluctance to be on camera, getting past the reluctance to figure out how to accomplish the technical details, and just plain getting past reluctance!
Sign up for our FREE content marketing training at:
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OR hear our podcasts at
Kenn Renner is a internationally known speaker, author, investor, and entrepreneur. He has closed over $325 million in real estate sales since 1983. Kenn is the author of five nationally published books, several booklets, news columns and articles. A highly respected entrepreneur, Kenn produced over 700 videos, created and owns the number one ranked Real Estate Video Channel in the world having over 12 million views (kennrenner.tv). Kenn is a nationally known seminar speaker on the subjects of “Goal Setting, Real Estate & video marketing as well as a State of Texas Continuing Education Instructor. He has produced a multitude of educational and motivational programs including seminars, webinars, television shows, several dozen musical compositions including full length music CDs, books, DVDs, video & audio programs. He has been featured several times as a guest expert on HGTV’s House Hunters and has appeared as a co-host on local and nationally syndicated radio shows. Kenn’s book “The Video Quick Start Guide” is a popular e-book that has helped thousands get started in the world of video marketing.
He currently resides in Austin, Texas with his wife Michele and his three children Justin, Christine, and Julia.
Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
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