How to Exploit Cultural Marketing 3.0

There has been another recent shift relative to business marketing strategy, this shift has brought about understanding, considering, and acting upon a new marketing force, "Cultural Marketing 3.0." Many scholars will argue that due to technological advances, the world has become flat. If this is true, then as we develop and implement our new business marketing strategy we must do so from a globalized perspective. How does the strategic business marketing force, "Cultural Marketing 3.0" impact our business marketing on behalf of increased marketing share and higher profit potential for your organization? That is our focus on this edition of, “The Strategist Radio LIVE.”