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Profitability: How to Effectively Appeal to Consumers

  • Broadcast in Entrepreneur
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The Strategist

The Strategist

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Leading-edge marketers study consumer behavior to assist in making decisions about promoting goods and services. By gaining intimate knowledge of consumers’ personalities, habits, and shopping patterns, executives can predict how and what consumers will buy, thus allowing them to display and market their products effectively. That is our focus on this edition of, “The Strategist.”

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