The Drum 3/28 - The Millennial Generation w/ Culture Lab Creative

Millennials. Love them or hate them. They are here! Kevin Walker, principal of Culture Lab Creative will lead a discussion discussing some of the trends that we are seeing with the millennial generation. We will also pick up on last week's episode where the question was posed, "do millenials care as much about race." CultureLab is an independent Southwest U.S. based communications agency that focuses on the use of consumer research and lifestyle intelligence to help brands and institutions effectively connect to the “NEW” general market. The “NEW” general market to us is the group of cross cultural, diverse, urban, tech savvy, young adult consumers.