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Today’s Automotive Advertising Experts show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review PureInfluencer in a discussion with Ron Morrison.
PureInfluencer is a team of creatives who strive to effectively influence your market to do business with you sooner, more frequently, and with greater profitability. Their solution has helped dealership clients like Rick Case Honda, Brown’s Nissan, Santa Monica Toyota and many more.to sell more cars and more service business while spending less on marketing campaigns using direct mail.
Ron will explain why it’s more profitable to brand or “condition” prospects to look for your products even before they’re in the market. Companies like Geico, Verizon, DirectTV, AT&T, Apple all use effective and persistent branding to condition people to be more receptive to their brand once they get into the sales funnel. Today’s show will teach you how and why they do it and how you can apply their same winning tactics to sell more vehicles and service.
You’re a new business owner ready to buy your first advertisement so you call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, you have never purchased advertising before and you’re hoping the advertisers will help you figure out exactly what to do. You may not realize that most advertising sales reps are paid mainly on commission and their primary mission is to sell you advertising or they don’t make any money. What happens next is all too often the scenario that plays out. To find out what happens check out this weeks episode. This weeks program will show new business owner a 10 step process that will insure the advertisiment they buy is a good fit and has a chance of actually making them money. So stay tune and turn on to this weeks episode or Working The Web To Win as we tackel - What you need to Know before Buying Advertising.
The Automotive Advertising Experts show scheduled for Friday, June 26th 2015 at 12 Noon EST will be hosted by Philip Zelinger, the President of Ad Agency Online, LLC. Phil will review Adamatic in a discussion with Ken Portlock and Jordan Bentley. These auto industry insiders will share their unique solution to offer intelligent display advertising to reach today’s discerning online shoppers with relevant targeted messages.
Adamatic is an advertising company that specializes in perceptive display ad technology that facilitates a fully customizable consumer experience. We create adaptive ads that use granular data to not only define the placement of an ad, but all of the add content, based on the features that matter most to each consumer. This results in the highest return on investment for clients.
Our goal is not only to have the most effective advertising, but to streamline the process, making it easier to sell and implement sophisticated campaigns. We automatically index the client's website for product and service information as well as leveraging the style of the website to drive the design of the creative. Adamatic's turnkey approach results in real sales, relationships, and revenues that come through perceiving the needs of each customer.
About Ken Portlock and Jordan Bentley
Ken joined Adamatic in 2015 as Director of Platform Sales. Ken is responsible for building and cultivating new business relationships. With over 15 years of sales and managerial experience, Ken is known for his forward thinking. Ken holds a B.A. from Utah Valley University.
Jordan Bentley is the founder and CEO of Adamatic. Prior to founding Adamatic, Jordan oversaw campaign management and optimization of display campaigns for small and medium sized businesses..
Philip Zelinger, the President of Ad Agency Online, LLC, will interview Matt Ward, the Co-Founder of MyAutoCloud, Tom Kain, VP of Strategic Partnerships and Dealer/Developer Bill Camastro, on the Automotive Advertising Experts Show to air on Friday, May, 22nd 2015 at 12 Noon EST.
This group of auto industry insiders will discuss next generation solutions provided by MyAutoCloud, designed to enhance communications between auto dealers and their customers with tangible results. This must listen to show will provide best practices for auto dealers and automotive advertising agencies alike.
MyAutoCloud is addressing one of the hottest topics in the industry, “Customer Retention”! In an industry known for defection (post-sale), retention is now on the front burner as sales margins have compressed and costs in all areas are up.
Retaining the consumer through the ownership lifecycle has been nothing short of a losing battle. Myautocloud.com has developed intuitive and interactive logic that allows a non-intrusive, high R.O.I., platform to retain customers at the industry’s highest levels. It begins at the point of sale or service and continues from that point forward. Any dealer can increase their retention and R.O.I on a turnkey basis 15-20% or actively engage one's service BDC/appointment setters and see huge returns.
All of these automated turnkey solutions can be found in MyAutoCloud’s Defection Management Suite of products.
Listen Live 929-477-3301
Today We'll be talking Advertising and some Inexpensive places to advertise your product or services. These are NOT all Christian sites, so your audience will be diverse in culture and religion.
50 Sites; Start Here: GHomies.com http://ghomies.com/advertise/ If for some reason you're unable to find the advertising link, go to www.ghomies.com, scroll to the bottom of the page and you'll see 'Advertising'.
Advertising starting at $10 mo.
Now, for You Party Crashers Out There.... :-)
Whether you're a business, vendor, networking, trying to find a soul mate, or just someone who enjoys a party, here's something you're sure to enjoy: Party Crasher's Extravaganza!
These are parties across the city in Evansville, IN Sept. 14-19th 2015
Each party has the Mardi Gras theme, so think about costumes!
Those links will be placed here when they are ready.
To book your PRE-Ticket Party Crashers Extravagaza, call now 812-985-7342 or 812-568-3904 Right Now.
What the F@ct is happening to mobile creative?
It’s no surprise that mobile changed the way we view and consume content. So, it should not be just as surprising that marketers hasten to follow suit with the delivery of their brand messages in new and innovative ways –a sort of creative evolution or “revolution”. Introducing us to the newest era of advertising in a mobile world is Joe Laszlo –Senior Director of the Interactive Advertising Bureau Mobile Marketing Center of Excellence for the Interactive Advertising Bureau (iab.)
Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it’s effective? Well, let me tell you a secret: Remarketing and Display ads, those things, are about by search engine ads in total spend, with advertisers spending, get this, $32 billion, with a “B” projected in 2016.
This it’s working for them? I think so too. We’re talking remarketing, display and how this is going to change your paid ad world around – TODAY ON THE EDGE!
WE ALL HAVE STORIES TO TELL ABOUT SOMETHING OUR KIDS SAW ON TV AND THE NEXT TIME WE GO TO THE STORE THE KIDS SCREAM FOR WHAT THEY JUST SAW. IS THAT A GOOD THING? OR DOES IT GIVE YOU A HEADACHE? IS IT FAIR TO THE KIDS TO HAVE THEM "BRAIN WASHED" INTO THE DESIRE FOR THIS OR THAT? WE WILL GIVE PARENTS SOME GOOD ADVISE. ALSO LOOKING AT QUALITY CONTROL ON PROBIOTICS.
If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities.
For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?
ADEYS TV offers quality television on your terms. The best of what you expect from traditional television with the flexibility of on demand viewing. Our variety of programming undoubtly offers entertainment for every taste. Interest and style with no sign up. No logging in and no payment necessary. Watch us here on AEDYS TV, ROKU< SMART TV, and Google TV. Please join us as we find more ways to market and advertise for growth. Diane will host the show. Diane Winbush is the CEO of The National Extraordinary Professional Women.
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