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MarcusGrahamProject

http://www.marcusgrahamproject.org


Country: United States

Language: English

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MarcusGrahamProject  

The online program will give MGP members the opportunity to connect with real time guest hosts who will provide helpful information on industry topics and trends as well as offer any helpful advice to those who tune in. Availability on iTunes and marcusgrahamproject.org coming soon.

Show Notes

Introducing the voice of the new skool of culture creators & influencers in the media,marketing & advertising industry

  • Upcoming Episodes

    The Drum

    MarcusGrahamProject

    Date / Time:

    Category: Social Networking

    Call-in Number: (646) 378-0992


    The voice of the new skool of culture creators & influencers in the media, marketing & advertising industry powered by The Marcus Graham Project The Drum refers to the beat of the industry and the beat makers that are pounding away. This online program is the voice of the new “Mad Men.” The name “The Drum” specifically comes from the Robert Downey Sr. film Putney Swope, which referred to the Drum as their method of fast communication. In the past drums have been used not only for their musical qualities, but also as a means of communication, especially through signals. The talking drums of Africa can imitate the inflections and pitch variations of a spoken language and are used for communicating over great distances.

    Upcoming Episodes

    - The Drum

    - The Drum

  • Featured Episode

    The Drum - The Super Bowl Edition

    MarcusGrahamProject

    Date / Time:

    Category: Social Networking


    This impromptu discussion will encourage our listeners and fans to discuss their thoughts on this year's Super Bowl ads. The Drum is the voice of the new skool of culture creators & influencers in the media, marketing & advertising industry. Join us each Sunday at 4PM CST.

  • On Demand Episodes

    Original Air Date:

    The Drum - The Super Bowl Edition

    This impromptu discussion will encourage our listeners and fans to discuss their thoughts on this year's Super Bowl ads. The Drum is the voice of the new skool of culture creators & influencers in the media, marketing & advertising industry. Join us each Sunday at 4PM CST.

    Category: Social Networking
    No Comments

  • Original Air Date:

    The Drum 1/31 - Under The Influence with Erin O Patton

    This week we will chat with Erin O. Patton, marketer and author of the book Under The Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports & Pop Culture. Description: From the tricked-out cars they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the Hip-Hop generation has had a profound impact on brands, sports, and popular culture. Out of pure necessity, these innovators applied creativity and ingenuity against the backdrop of the urban experience and used their influence to transform their music and culture into a lifestyle, attitude, and distinct set of brand preferences that would soon be emulated, adopted and packaged for mainstream consumption. Erin Patton begins with his own journey as a product of Hip-Hop's Generation X from Pittsburgh's steel-tough inner city to navigating corporate America's advertising and marketing worlds. Using case studies and proprietary insights from his breakthrough 7 Ciphers™ segmentation framework, Patton gives readers a front-row perspective as the early architect of Nike's Jordan Brand and consultant to both Fortune 500 brands and celebrity icons to chronicle how Hip-Hop became a dominant social and economic force, building brands and influencing the behavior of consumers of all ages and races throughout the world.

    Category: Social Networking
    No Comments

  • Original Air Date:

    The Drum 1/24 : Future of Music Marketing

    Desmond Marzette Planner for Nike W+K Portland will speak about the future of music marketing. Special guests on the show will include Nicolay & Phonte of The Foreign Exchange - http://www.theforeignexchangemusic.com/

    Category: Social Networking
    No Comments

  • Original Air Date:

    The Drum - 1/17 Climbing The Creative Ladder

    Guest: Aubrey Walker, Associate Creative Director, Global Jeep, Global Hue Topic: What it takes to climb the creative ladder in the agency world Description: Aubrey will provide insights into his career as a rising creative and provide young & aspiring creatives advice on how to improve their portfolio, how to deal with internal & external politics, as well as advice on how to maintain a creative flow in a chaotic work environment.

    Category: Social Networking
    No Comments

  • Original Air Date:

    The Global Shift

    Guest: Jason White, Global Account Director, Nike at Wieden + Kennedy (WK) Topic: Globalization and How agencies and clients need to prepare for this shift Description: As more and more clients push into foreign markets to achieve growth, agencies and clients alike have to consider the best strategy for expansion. The pros and cons to each decision can seem endless. Topics of debate include localization vs. centralization, local knowledge vs. global savvy, and the increasingly difficult matter of evaluating talent across foreign languages and varying cultural paradigms. Our discussion will focus on his experiences in China and with WK's international brands, but I hope the lessons I've learned can be helpful to anyone trying to manage a business in today's global environment.

    Category: Social Networking
    No Comments

  • Original Air Date:

    The Drum 12/20 - Professor Ad Man

    This week's show (12/20) will feature Clifton Simmons, VP Copy Supervisor at Campbell Ewald (ProfessorAdMan.com). He will be taking questions from a few aspiring creatives and help them through the process of creating a robust portfolio.

    Category: Social Networking
    No Comments

  • Original Air Date:

    The Drum 12/13 - Presenting The Marcus Graham Project

    This week we will give an overview of The Marcus Graham Project programs and reveal plans for the upcoming year and answer any questions that you might have regarding our initiative.

    Category: Social Networking
    No Comments

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