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I have long been amazed at the incredible attention-to-detail and careful presentation of the Disney brand. When people think of Disney they never think about a multi-national corporatoin, they think about hope and magic. Disney has done this over many years, but the execution has been seemingly flawless.
Disney understands their customer and they do everything they can to please them. This is service and passion and that is what makes a great company.
Doug's book Disney U goes inside the culture, policies, and values that make Disney the company it is today.
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