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This week on Down To The Biz I interview Lara Mehanna, US General Manager of Sonata - the first global mobile advertising platform focused on delivering hyper-local awareness and sales lift at a global scale to brands. I'll talk to Lara about what the ins and outs of her role at Sonata is and what the company itself is all about. If you love mobile or are interested in mobile marketing in general then tune in and listen!