Interview with Michael Thomas of Engagement

Michael Thomas, Principal of Effective Engagements, talks with Customer Management IQ about social business strategy and why CRM is the most exciting technology space today. Michael is a well established authority on CRM (Customer Relationship Management) and Social CRM strategies and best practices. Michael is also known for his understanding of the Social and Mobile audience and how to engage this group on their terms. Effective Engagements is a Social CRM Consultancy promotional company and Director of Social CRM Strategies with Social Strategy1, a managed social media monitoring and strategy solution. His expertise in CRM and Social Media has given him great insights into Social CRM strategies and assisting companies extend their current CRM strategies to the Social CRM realm. He was named one of the Rockstars of Social CRM by the Social Media Listening Platform solutions Radian6 and serves on their Social CRM Leadership Council.