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When change affects your plan, plan effective change. Change isn't easy and significant change is downright difficult. The market changes therefore you must change with it. Are you ready to do so whenever necessary? If not, this coaching series is for you and the National Best Seller, SHIFT by Gary Keller is a MUST READ. Contact me for your free copy at carih@kw.com
The first change that you need to make happen is the only one that can get you back into profitability the fastest - cutting costs! The number one determinant of thriving is lead generation, but the number one determinant of surviving in a shifting market is expense management! When markets shift, the first change a business must make is "re-expense" itself. "Revenuing" your way out of a shift is iffy at best. Generating more income may be impossible in the short run and take too much time in the long run.
Today I will talk about this approach of re-margining your business so you can survive any shift. This is tactic #2 and it is an important one!
