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2 p.m. CST On this episode of Marketing Matters, we’ll explore the communication efforts engaging the hospitality sector. Hear from Eric Oppegaard, the marketing and communications manager at Libra OnDemand, a leading Software-as-a-Service (SaaS) provider of hospitality solutions using Cloud technologies. How does Oppegaard combine the technical with the creative to spread the company’s message? He’ll explain how he markets the tools needed to increase revenue and deliver guest satisfaction for the worldwide hotel industry.