Profitable Businesses Are Mission Driven

Just think about it for a moment. If you don't have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers?

The answer is they can't.

Know Your "Why"

Your mission statement should be a formal, short, written statement of your company's/organization's purpose. In a nutshell, it should answer the question "Why does my company exist?"

In Peter Drucker's book, The Five Most Important Questions You Will Ever Ask About Your Organization, Mr. Drucker writes "A mission cannot be impersonal; it has to have deep meaning, be something you believe in - something you know is right. A fundamental responsibility of leadership is to make sure that everybody knows the mission, understands it, lives it."

Google: Organize the world's information and make it universally accessible and useful.

Apple: Bringing the best personal computing experience to consumers around the world.

Facebook: Give the people the power to share and make the world more open and connected.

Adobe: To help people express, share, manage and collaborate on their ideas in imaginative and meaningful new ways.

Samsung: We will devote our human resources and technology to create superior products and service, thereby contributing to a better global society.

People who should listen to this show are entrepreneurs