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The customer has the advantage. And if she wants to ignore you and spend her money elsewhere, you can’t stop her. But what you can do is give her a reason to choose you over your competitors.
As a small-business owner, you don’t have a whole lot of business-building tools at your disposal. In terms of resources, a small business just can’t stand up to a mega-corporation. But you don’t need a lot of money or employees to find – and keep – customers. You just need a few easy-to-come-by strategies.
time best strategies: establishing a relationship with each customer. It can:
1. Focus on a narrow niche market.
2. Take the time to understand your customers and their problems.
3. Make your promotional messages personal.
People who should listen to this show are entrepreneurs, career coaches,
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