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How To Become a Recognized Expert in Your Field

  • Broadcast in Business



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nothing wrong with being a guru. The dictionary definition includes the following, “a teacher or guide that you trust; a person who has a lot of experience in or knowledge about a particular subject”.

those considered gurus are perceived as the best in the business. So clients … more clients than they can handle … come to them, rather than these gurus having to pound the pavement to dig up business. And that’s an enviable position to be in.

When I analyzed the data, I found that all people who were top gurus, without exception, had one thing in common: They had written a book on their area of expertise that was published by a traditional publishing house.

This is how Tom Peters got started: Decades ago, he was an obscure management consultant – just one among a huge pack of many jockeying for business, attention, fame, and fortune.

Then he wrote a book on management -- In Search of Excellence -- for a major publishing house.

As the story goes, the publisher didn’t expect the book, a somewhat dry treatise on management philosophy, to sell more than a few thousand copies.

People who shouls listen to this show are entrepreneurs, career coaches