The first is about ego and its opposite - i.e., humility. The greatest challenges we face in life are obstacles that reside inside of us. When it comes to learning a complicated skill like writing (copywriting, editorial writing, writing for blogs, e-zines, books, etc.), the one thing that will keep you from learning it quickly is hubris.
What you want in your career is the confidence that follows accomplishment, not the pride that precedes a fall. Think about your strongest skill - the talent or capability that is most important to the achievement of your main goal. Now ask: "Am I willing to acknowledge that there are people in my universe who are better at this?"
People who should listen to the show are entrepreneurs, sales consultants,copywriters
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