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  • 00:30

    Kissing Frogs Gets Closer to Washington

    in Business

    I'm talking about good people to help build, run, and grow your business.

    The thing is, it's not all that easy to find good people. All the really smart businesspeople I know are constantly looking for superstar employees.

    Finding good employees is like dating. It's a numbers game. Unless you're truly lucky, the first person you date doesn't end up being your spouse. Think about all the uncomfortable dates you had to endure... the many times your heart was broken... and the frogs you had to kiss... before finding "the one."

    Finding the right employees is no different. You are going to have to kiss a few frogs before finding the superstars who can help your business grow. And if you are not prepared to do that, you will have a staff full of mediocre employees... or continuous turnover. Neither of these things is good for your customers, your one or two good employees, your reputation, or your bottom line.

    Knowing the Characteristics of Your Ideal Employee

    Regardless of the actual position you're filling or the skill set the employee needs to have, everyone you hire should have three important traits:

    Defining the Position You're Trying to Fill

    In addition to knowing the kind of person you're looking for, you need to have a very good understanding of the position - and of the experience necessary to do the job properly.

    People who should listen to this show are entrepreneurs, career coaches

  • Profit From Your Competitors Here's How

    in Business

    Two Heads Are Better Than One

    Basically, you want to identify two categories of competition: direct and indirect competitors.

    Same Market - Different Product

    While direct competitors are trying to reach the same market, an indirect competitor is somebody who is selling something different but targeting the same market. If you're targeting folks with back pain, an indirect competitor might be yoga lovers. They are selling something different to your same customers.


    Collaboration is Key

    A great way to take advantage of both direct and indirect competitors is to invite them as expert panelists. If somebody sells something totally different than what you would ever think about selling, they can make a great advertiser. So someone could be a panelist, an advertiser, or both.
     


    Also, if you are really ready to start your own on-line business, I encourage you to pick up a copy of my book, Reinventing the Entrepreneur. It will help jumpstart your personal and financial freedom!



    People who should listen to this show are entrepreneurs, career coaches

  • 00:30

    3 Magical Sales Secrets

    in Business

    careful structuring of my presentations that lead people to want to buy without having to resort to the high-pressure, cheesy sales tactics employed by so many platform salespeople.


    (Don’t make the mistake of thinking what I’m going to share with you is just about platform selling. It applies to virtually all types of sales situations.)


    Step #1: Preconditioning through commitment


    You’ve probably been subjected to a platform salesperson asking you the most insane questions to elicit a positive response. For example, he jumps on stage and says, “How many of you want to make a lot of money?!!!”


    Step #2: Setting up desire.


    I want to sell people what they want. It’s a heck of a lot easier than trying to convince them they need something. The cool thing is you can create desire in your prospects in very subtle ways.


    Step #3: The “recall” close


    When I got to the part of the bootcamp where I made the actual product offering, I use the “commitments” the audience made in step #1 and the desire for the product I created in “step 2″ to compel many of the audience members to invest.


    People who should listen to this show are entrepreneurs, career coaches

  • Direct Response Marketing: Only 12 Times Stronger

    in Business

    Keep in mind is that DRM is not branding. The end goals of direct response marketing and brand marketing are entirely different. DRM wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.

    What Is Multi-Channel Marketing (MCM)?

    Multi-channel marketing is simply offering customers more than one way to buy.

    Question #1: Do you think an 80-year-old grandmother in Stanford, Connecticut, who has a passion for gardening buys through the same channel as a 21-year-old man who loves to surf in Venice Beach, California?

    Question #2: Do you think they are both good prospects for, or have responded to, a multi-channel marketing campaign?

    how important it is to market your products through multiple channels. Different people respond to advertising in different ways. And very often your customers or potential customers need to see offers more than once before they make the decision to buy.


    More Channels = More Money

    A study by the Direct Marketing Association [DMA] found that customers who buy from two channels rather than one are between 20 and 60 percent more valuable to a company over time. Customers who buy from three channels rather than one are 60 to 125 percent more valuable.

    People who should listen to this show are entrepreneurs, careercoaches, marketing experts
     

  • 00:29

    7 Steps to Conscious Creativity

    in Business

    Break out of your established patterns, illuminate your life with imagination, and look at your world in whole new ways. These 7 steps are sure to get your creative juices flowing!
     


     


    1.  Seek Variety

    "Creativity involves breaking out of established patterns
    in order to look at things in a different way."

    2.  Pick up a pen (or whatever your tool is)

    "You can't try to do things.  You simply must do things."

    3.  Express (and accept) yourself!

    "Another word for creativity is courage."

    4. Get it all out

    "Sometimes you've got to let everything go - purge yourself.
    If you are unhappy with anything,
    whatever is bringing you down, get rid of it.
    Because you'll find that when you're free
    your true creativity - your true self - comes out."
     


    5. Use your body

    "Emotion comes from motion."


     


    6. Turn on the tunes

    "Music and rhythm find their way into the secret place of the soul."


    7. "If you have nothing to create, create yourself."

    "Our imagination flies. 


    People who should listen to this show entrepreneurs, career coaches,

     

  • 00:29

    Know Your Numbers to Get More Done

    in Business

    in business you have to know your numbers. And who's better at numbers than the US Census Bureau?

    Still you ask - what does this have to do with your business?

    Well, first understand that you're not alone. Lots of other people have their own businesses too. All shapes and sizes. Loads and loads of them.
     


    If you look at the data that the Census provides - and I don't care if you're in the U.S., or not, this info applies - you'll see some startling info:
     



    There are 22,491,080 Solopreneurs in the US.
    They average 70 hours a week working.



    So what do they get from all that effort?

    They average $45,687.79 in annual revenue…

    90% make less than $100,000 per year.

    Stunned? Shocked? Crying out loud? It's ok, I can totally relate.

    Businesses that have between 1 and 20 employees (there are 5,217,507 of them in the US) average 180 hours of work done per week.

    Yes, that's right - not much more than double the hours the Solopreneur puts in.

    And the kicker?

    These businesses average $457,205.35 in annual revenue.


    Because business today requires more than one person - and more than that, the MORE people you can tap into, the better off you are.

    Want proof?

    The companies that have over 20 employees (2,179,121 of them) average a whopping over $13 million annually.

    So the more people you can tap into on a cost effective basis, the better off your business is going to be.

    People who should listen to the show are entrepreneurs, career coaches,

  • 00:30

    Publishing--Why Is It the Most Lucrative Model

    in Business

     "You need to start publishing what you know about direct marketing. You will earn more money publishing what you know, than anything else you can do in marketing."

    When I heard her tell me this, I made a mental note of it but didn't know anything about the publishing industry. 

    Learning direct response has been one of the most life changing things that has ever happen to me and I will always be grateful for Carol Scovotti's enthusiasm for direct marketing and being so willing to share her experience and knowledge with me.  

    This led me on a 10 year quest of learning about the publishing industry, while I primarily ran my marketing business and my own retail stores.

    I started following the success of many magazine publishers from all different niches and products.



    1.    Books - even today, publishing a book leads to instant authority status on the topic and there are so many ways to monetize a book other than just selling the book.

    2.    Magazines - are quite frankly one of the most lucrative business models.

    3.    Paid Newsletters & Membership Sites - are similar to magazines and scalable, they build a loyal following of customers that are interested in purchasing similar products that are related.

    4.    Information Products - are ways to monetize and leverage what you know. They can be about business, hobbies, challenges that you have overcome in your life, or related to specific niches, like raising a family, gardening, training your dog, or even how to play a harmonica.  Almost everything you know can be leveraged into an information product to help people.

    People who should listen to this show are entrepreneurs, coaches, speakers

  • 00:23

    Turn Quitting Habits into Winning Habits

    in Business

    You see, most people quit what they start. It's a fact, a hard cold one that 75% of people quit the new projects they start. Think about how many projects, tasks, hobbies have you started and quit?

    Now before we continue, let's be very clear. I am talking about quitting before knowing the outcome. I am not speaking about entrepreneurs who have a project that fails and they move on. That's actually a good thing.

    I am talking about things that would enhance our lives. Things that if we actually followed through on would improve our finances, our health, our relationships, and our happiness.


    The Harm of Quitting

    Quitting can become so automatic that you do not even realize you do it anymore. Did you know that it is actually dangerous to have a quitting habit?

    Yup, every time you quit you potentially:



    Damage your self esteem
    Set a bad example for your children
    Ruin business deals
    Destroy friendships
    Impair your health


    Kicking Quitting to the Curb!

    If you have recognized yourself in any of the above, don't worry. That's right. There is good news. You can break this quitting habit


    People who should listen to this show are entrepreneurs, career coaches

  • 00:16

    June is Aphasia Awareness Month

    in Health

    Join Lisa Haynes, Manager of Clinical Affairs at Lingraphica as she chats with Audrey Holland about Aphasia Awareness Month, which is just beginning this week.


    You can participate in Aphasia Awareness Month by using #FacesOfAphasia on Twitter and sharing your aphasia story on http://www.FacesOfAphasia.com


    Audrey Holland, Ph.D., CCC/SLP, BC/NCD, was the Regents’ Professor of Speech and Hearing Sciences at the University of Arizona. Now retired, she will never stop helping people with aphasia.


    Dr. Holland is an Advisory Council Member of the National Aphasia Association, she continues to promote public education, research, rehabilitation and support services to assist people with aphasia and those who care for them.


    Dr. Holland has published over 145 research articles, book chapters, and reviews, in addition to editing three books and developing the test of functional communication known as CADL (recently revised as CADL-2 with Davida Fromm and Carol Frattalli).


     

  • 00:30

    What Are 9 Things Successful People Do Differently

    in Business

    When we look at people who have made a name for themselves and have accumulated an abundance of wealth, we should ask ourselves...


    "What are they doing differently that makes them so rich?"


    Some people might say that they were born with certain talents. This may be true, but that's really just one small piece of the puzzle.


    In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.


    1.) Get Specific


    2.) Act On Your Goals


    3.) Know exactly how far you have left to go.


    4.)Be a realistic optimist.


    5.) Focus on growing, rather than being good.


    6.) Have grit.


    7.) Building your willpower muscle.


    8.) Don't tempt fate.


    9.) Focus on what you will do, not what you won't do.


    Remember, successful people do things in a certain type of way.


    By starting to do things in this certain way, success is guaranteed!


    People who should listen to this show are entrepreneurs, careercoaches,


     


     


     


     

  • 00:23

    An Addict's Guide to Overcoming the Distraction Habit

    in Business

    — I got work done, but I also researched a bunch of newish personal interests (mostly programming and cycling), played an iPhone trivia game with my kids, read a bunch of online articles, and did very little of the writing I’d planned.


    Digital distractions have also pulled me from reading and meditation in the last week. I think they plague all of us to varying extents.


    Recognizing When it Happens


    One of the insidious things about the distraction habit is we often don’t even realize it’s happening. It sneaks up on us, like old age, and before we know it we’re addicted and powerless.


    See What’s Going On


    Once you’re aware of the distractions and urges, you can start to examine the causes.


    Taking Action


    So you’re building an awareness, and you’ve examined your causes. If you haven’t yet, take a few minutes to walk around your office or house, or better yet get outside, and contemplate these things.


    Considering What’s Important


    What’s truly important to you? Social media? News? What everyone else is doing all the time? Games?


    People who should listen to this show are entrepreneurs, career coaches


     

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