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Davida Berry Also known as Davida The Clipper Cut Queen Haircutting Expert, Men's Grooming Specialist, Educator and Philanthropist. With over 25 years and counting Behind the Chair, Davida has shared her knowledge and expertise with her community including clients and other professionals. Understanding an educated consumer is the best customer Davida has provided her clients with product knowledge and professional products to maintain a professional look between services. Now Davida has taken her No holds barred, energetic, education to the Streets by way of Platform Education at hair shows, schools, videos and social media. Davida's videos can be viewed on her Clipper Cut Queen YouTube Channel. The Clipper Cut Queen Channel has over 743,000 views. This channel has videos that are both educational and entertaining sharing tips on hair cutting and men's grooming. LIKE ?? CLIPPER CUT QUEEN on FACEBOOK - FOLLOW @clippercutqueen on Instagram and Twitter.
T.E.A Time- A acronym for The Entrepreneurial Academy -slogan "Thrist For Enrichment & Achievement For Your Small Business Development is a interactive project developed by LouddMouth Radio Producer Sabrina Sonny Jones-Smith to provide tools & resources to new & existing entrepreneurs throughout the world through the LouddMouth Media Brand. LouddMouthradio.com reaches listeners online on http://stitcher.com & http://tunein.com two dynamic podcasts platforms reaching over 50 million+ active monthly listeners & 4 million in car dashboards.
What do you think your life would be like if you only chased after what you really, truly wanted?
Instead of what you think you should want? Let’s imagine this (maybe you’ve felt this way before)….
When You Want What “They” Have
I met with a friend recently who said she went hiking after being inspired by my pictures….
And she was miserable
You know why?…..
Because she didn’t want to hike
She thought she did…but that’s not what she was after.
What Was She Really Chasing
When she saw pictures of me hiking – happy, tired, accomplished – she thought she wanted to hike.
The (Often Failed) Pursuit of Happiness
Some people like to watch movies, cook, dance, ride horses or paint.
You may or may not like any of these things
Are You Doing What Matters to You – Or “Floating”
If you aren’t sure what to do with your life, if you are perhaps “floating” through each day, not sure what comes next, there are two things I want you to know:
First that’s more common than you think, I see it all the time
And second: that’s also a problem, because it often means you are throwing away weeks and months of your life, spinning your wheels for nothing in particular.
People who should listen to this show are enrepreneurs
You’re never going to master something unless you understand this: We learn much better when we are emotionally engaged, when we want to learn, when we are motivated, when we feel the need to learn.
If you go into law because your parents pushed you into it, or because it seems lucrative, but you aren’t personally excited by it, you’re going to start tuning out. You aren’t going to learn very fast. You’re going to burn out. You’ll never become a master. You’ll never be able to put in the 10 years or more of studying something unless you really are excited about it. There must be a personal commitment to it.
The Process to Find Your Subject of Mastery
Everybody has a different process, a different journey. Some people knew clearly what it was when they were young. I met a woman who interviewed me. She knew that she wanted to be a writer when she was a young girl and then she got into law and it was a dead end and she hated it. She finally figured it out, at the age of 31, that she had to go back to what she really loved.
The Next Step
If you’re 22 and about to enter the career world, it’s usually a matter of “I like this field, the sciences” or “I like sports” or whatever. A general category of things that you’re going to pursue. For me, it was writing.
But What If You Are Older?
My father worked at the same company for 40 years. They were loyal to him, and he was loyal to them. It’s not that long ago that a world existed where people would work at one place and things were sort of taken care of.
People who should listed to this show are entrepreneurs, coaches
You’re on the most important elevator ride of your life. You have ten seconds to make the classic “elevator pitch”.
There are books about this. But don’t waste your time. They are all garbage.
I’ve been on both sides of this equation. I’ve had people pitching me.
But mostly, I’ve been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator.
The ideas below have worked for me in the hundreds of times I’ve had to be persuasive. Either in writing, or in person. In business and in friendships and in love. I hope variations on it can work for you. You decide.
A) Who Are You?
C) Uhhh. Yeah. Uhhh. Mmmm-Hmmm. Uh-Huh
D) The Four U’s
6. Unquestionable Proof?
People who should listen this show are sales consultants, coaches, entrepreneurs
#1: Are you using ONE main concept or idea?
Here’s the problem, you learned somewhere along the way that if one offer is good, then two is better. And if two is good, then 5 must be better. If 5 works, then why not 12?
#2: Is your subject line compelling?
Don’t be clever, funny, cute, boorish, or use double meanings. Those just dont’ work.
#3: Is your content interesting (and short)?
Make your content interesting by writing the message to one person the way you’d explain it in person… and you cared about it.
#4: Is your message or offer clear?
We’ve covered short but I have to make clear a separate category. Clarity trumps almost all other considerations in your email. If you have to stand on your head to come up with a clear message or offer, do it.
#5 How are you using benefit statements?
I’m on hundreds of lists… and I hardly EVER see a benefit used. Here’s how you tell if you are using a benefit. Tell me your message.
6. What is your you vs I count?--remember WIIFM
Once you write your email count how many times you use the words, “I, me, mine, our” vs “you, you’ll, your, you’re.” You’ll soon find you talk about yourself too much.
7. What is your call to action?
Every single email should have a call to action in it.
People who should listen to this show are entrepreneurs, career coaches
We live in the most intriguing decade of all time-- The decade of entrepreneurship. A decade that presents a tremendously unlimited number of opportunities for the average person, with unprecedented success rate for the equipped one.
In a decade where mergers resulting in layoffs and job insecurity have become the norm. More and more people are choosing to start their own business today than any time in history. More and more people have reactivated the entrepreneur within and are realizing an unparalleled success and so can you.
Let’s take a look and see why the time is ripe for you to launch your own business and see what factors are on your side to help you succeed.
1.We Live in the Information Age
The best way to illustrate my point is to first ask yourself the following question: do you realize we live in a different age?Entrepreneurship is Self-Mastery
2. Benefits of Entrepreneurship
In terms of income, tax, time, security, income potential
3. Everyone is Born a Successful Entrepreneur
How to Discover and Activate the
4. Self-Awareness is Clarity
You Must Know Where You Are before You know Where to Go
5. The Path to Your Passion
Find the common thread of the things you enjoy (aspects)
6.Connect to Your Passion
Ask yourself this, what would you do everyday for FREE, if you didn’t have any money needs whatsoever?
7. Your Personal Success Weapon
People who should listen to this show are entrepreneurs, career coaches
It’s human nature to compare yourself to others. This is especially true in accomplished, affluent families. Wealthy families are often driven to be the best. After all, it is this striving for excellence that brought you success in the first place.
But the comparison game is a trap. If you lose the game – which you almost always do – you beat yourself up for not being perfect. If you win, you risk becoming arrogant… or delusional.
Even worse, we’re teaching this message to our children.
Parents pressure them to always achieve more. We want them to win that coveted award… to become captain of the team… and to be accepted into the “right” university.
Nothing short of the best will do.
The result? Both parents and kids live under the constant stress that someone will be “better” than they are.
We all have rounded-out sides. These are our well- developed parts. We also have jagged edges… the parts that need more work. The trouble with comparing is that you tend to slide your own jagged edges up against someone else’s rounded-out sides. And you come up short every time.
People who should listen to this show are entrepreneurs, psychologists, career coaches
When, at last, your product is ready to sell, sell less like a marketer and more like a door-to-door salesman. Those first few customers will help you discover the kinks in your product before making big investments. As you grow confident in your final product, you’ll need to start expanding your reach. Do this before you run a KickStarter or take out loans.
You can create that same high demand, low supply perception of scarcity, that will allow you to charge higher prices. Consumers understand scarcity leads to higher prices. The air of exclusivity also makes your early customers feel like “insiders,” something they will likely rave about to their friends
1. Useful information
2. Encourage sharing
3. Mix it up
5. Unique is overrated
6. Just enough
8. Mix it up more
A loyal audience means your KickStarter will succeed and you’ll have enough pre-orders to mainstream your product, which will make it easier to get funding when you need it.
People who should listen to this show are entrepreneurs
With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.
Know your market.
Set and reset goals.
Set a budget.
Search engine optimization.
The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.
People who should listen to this show are entrepreneurs, career coaches, executive coaches
In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market
1. Get endorsed by a local celebrity.
But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.
2. Create a LinkedIn group.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales
3. Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog.
4. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.
5. Write an e-book about the biggest issues in your industry.
No longer do you need a publishing company or thousands of dollars to get distribution for a book
People who should listen to this show entrepreneurs, career coaches,
When looking at traditional job opportunities this last January, I found one that was traditional situation, but one that also came with a big plus. I was hired on as a sales manager and trainer for a local real estate company to the tune of a $30,000 a year base salary. This increased (and stabilized) my personal income, in addition to giving me a stake in the success of the brokerage. With my traditional gig, I have the health insurance and 401(K) I needed, but I have the unique potential to earn some rather large bonus bucks. Since I earn a percentage of the profits that the brokerage nets each month, I have a job that has both a stable salary and a passive income stream.
. This company offers amazing deals on travel, discounts on local items in addition to deep dish discounts and bonuses on things I would buy anyway -- both online and offline. In addition to this, as I recruit people to be on my team on the business side of this firm, I earn even more passive income as they grow their own teams. Yes, it's network marketing. Yes, it's direct selling, but it comes with a very positive cash flow paycheck, as well as a steady stream of bonuses, a potential for a car allowance (a BMW nonetheless) and even a potential for a housing allowance on top of it. All in all, the income potential for my network marketing gig is an extra $50,000 annually if I work hard and sell my little buns off. Of course there are also scads of extra bonuses, and the potential to travel around the world at whole sale prices with my girls, on the cheap --
I am currently working on the manuscripts, but see a very realistic potential (after having done lengthy research) to earn an additional $20,000 to $30,000 a year from three to five publications (the average is $10,000 for a well-written work), even after the initial publishing fees.
People who should listen to this show--entrepreneurs, career coaches
The objectives that a good brand will achieve include:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and this thing will fix it, etc.) This is oversimplification, but that’s it in a nutshell.
People who should listen to this show are entrepreneurs, small business owners, career coaches
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