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Bring Your Story Home to Your Reader

  • Broadcast in Business



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"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact."

Great storytelling sucks people into your world. This is especially important when one of your ultimate goals is to use your writing to sell stuff.

The outline to follow is: the set-up (the tease of the payoff to come)... plot elements (relevant details)... action (the fulfillment of the tease)... and punch line.

Focus on your reason for telling your story... which could vary from pure entertainment to providing insight to persuading someone to buy.

It's not about you at all, even if you're the star of the story.

It's about your reader.he will "see" himself in your story. Or feel like he's temporarily privy to the world you create with your words.

That's why striving for pithy, concise stories is so important for writers. Set-up... plot elements... action... punch line.

People who sshould listen to this show are executive coaches, career coaches, salesmen, entrepreneurs,ect.