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The Keys to Sustainable Success when Selling into Procurement

  • Broadcast in Business



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Today Buyers Meeting Point welcomes Stephany Lapierre, CEO of tealbook, as our guest. 

Stephany is the CEO of tealbook, a cloud-based platform that delivers actionable intelligence to enterprise. She is a born entrepreneur with two successful companies to her credit, one in professional services and one technology-based, both of which require knowledge of procurement processes as well as how to clearly articulate a value proposition to professional buyers.  Given her experience advising executives about supplier intelligence and then working to build out the vision and value proposition of tealbook, Stephany is uniquely qualified to offer advice about selling into procurement. 

In this conversation we discuss,

  • How business development teams and procurement can both benefit when the initial introduction process is based on mutual trust and recommendations.
  • How suppliers can communicate their value proposition wihtout being overly promotional or losing the attention of a strategic procurement audience.
  • That relationships - especially ones that transcend individual connections and include the relevant organizations - are the key to lasting value and retained knowledge.

To learn more about tealbook, visit their website, watch videos from procurement and suppliers on YouTube, or follow them on Twitter: @tealbook.