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What the fact is view-through attribution? And, how do we get some? When it comes to mobile advertising, marketers, advertisers, and agencies alike currently have one burning question to answer: How do I measure the effectiveness +... more

Daniel Meehan Talks About the Future of Mobile + Mobile Success in 2016 We are rapidly moving through a new era of content consumption, consumer interaction, and product/brand engagement. Purchases are on the fly. There is... more

What the F@ct is happening to mobile creative? It's no surprise that mobile changed the way we view and consume content. So, it should not be just as surprising that marketers hasten to follow suit with the delivery of their brand... more

What the F@ct is User Experience? Sina Jazayeri, Lead Engineer at PadSquad, has spent his career perfecting his coding skills and sharpening his design knowledge to create the most engaging, functional and viewable sites. He will... more

Facts by Numbers: What Makes a Good Data Story? With Peter Kuhn from Moat What the f@ct is up with all the numbers? Research and performance numbers that is –or metrics. We are inundated with metrics and married to... more

"HTML5 is Live! Prepare for the Flash-pocalypse? with Harry Robinson from Celtra Flash is going away as an industry standard, but what does that mean to the designer, the agency, the website tech, ad server and of course, the client.... more

What the F@ct?!? powered by PadSquad is a weekly audio program delivering insights, opinions and trends for the Mobile world. Host Rich Kost from PadSquad, will keep you UP to mobile speed on what you need to know from whom... more