Creative Evolution: What's Next in Mobile Advertising?

What the F@ct is happening to mobile creative?

It’s no surprise that mobile changed the way we view and consume content. So, it should not be just as surprising that marketers hasten to follow suit with the delivery of their brand messages in new and innovative ways –a sort of creative evolution or “revolution”. Introducing us to the newest era of advertising in a mobile world is Joe Laszlo –Senior Director of the Interactive Advertising Bureau Mobile Marketing Center of Excellence for the Interactive Advertising Bureau (iab.)