http://www.blogtalkradio.com/wtfactWhat the F@ct?!? powered by PadSquad delivers experts + the need-to-know info to help make sense of + succeed in our handheld + on-demand Mobile world. From UX to viewability, creative units to analytics, we know what the f@ct is going on.enBlogTalkRadio.com. All Rights Reserved.Sat, 15 Jun 2019 04:45:00 GMTMon, 25 Apr 2016 13:30:00 GMTBusinessBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/24dad856-6805-451b-b365-a956f298a436_1400x1400_logo_black.jpghttp://www.blogtalkradio.com/wtfactWhat the F@ct?!? powered by PadSquad delivers experts + the need-to-know info to help make sense of + succeed in our handheld + on-demand Mobile world. From UX to viewability, creative units to analytics, we know what the f@ct is going on.feeds@blogtalkradio.comBlogTalkRadio.comMobile Advertising,Mobile Ad Technology,Mobile User Experience,Mobile Marketing,TabletWTF Powered by PadSquadnoWhat's happening in Mobile? PadSquad has the technology, answers + experts.episodichttp://www.blogtalkradio.com/wtfact/2016/04/25/attribution-solutionMarketinghttp://www.blogtalkradio.com/wtfact/2016/04/25/attribution-solution/#commentshttp://www.blogtalkradio.com/wtfact/2016/04/25/attribution-solutionMon, 25 Apr 2016 13:30:00 GMTAttribution SolutionWhat the fact is view-through attribution? And, how do we get some? When it comes to mobile advertising, marketers, advertisers, and agencies alike currently have one burning question to answer: How do I measure the effectiveness + performance of my mobile campaign? Every mobile marketer wants to know if their marketing campaign is meeting their KPI and/or driving people to some action, like a purchase. However, attribution has been a problem (particularly for the mobile arena) because there has been no standard for measuring or tracking conversions. Until now… Joining me today in the PadSquad-room is Matt Fusco and Dustin O’Dell from AdTheorent to discuss view-through attribution and AdTheorent’s Barometric® solution – the most advanced cross-environment tracking and attribution solution in-market. 00:15:00WTF Powered by PadSquadnoAttribution,Conversion,measurements,Barometric,AdTheorentWhat the fact is view-through attribution? When it comes to mobile advertising, marketers, advertisers, and agencies alike currently have one burning questionhttp://www.blogtalkradio.com/wtfact/2015/10/28/the-future-of-mobile-2016Businesshttp://www.blogtalkradio.com/wtfact/2015/10/28/the-future-of-mobile-2016/#commentshttp://www.blogtalkradio.com/wtfact/2015/10/28/the-future-of-mobile-2016Wed, 28 Oct 2015 19:30:00 GMTThe Future of Mobile: 2016Daniel Meehan Talks About the Future of Mobile + Mobile Success in 2016 We are rapidly moving through a new era of content consumption, consumer interaction, and product/brand engagement. Purchases are on the fly. There is no need to stop for directions. Connections to people, places, and products are just a tap or swipe away. Consumers are gobbling up content cross-screen, and there is no slowdown in site. Publishers and marketers are hastening to keep up with the changing behaviors, opportunities, and measurements. Digital envelopes the media world, and its position is all resting on the power of Mobile. Daniel Meehan, PadSquad's Founder + CEO, provides his "to do" list for 2016, along with a prediction or two for publishers and marketers. You have to hear the four key things to consider to ensure Mobile success in 2016, as well as Dan's advice on how to keep up when things are changing so quickly.  We do keep you up to mobile speed. Listen to The Future of Mobile: 2016 with Daniel Meehan in the latest episode of What the F@ct?!? powered by PadSquad. 00:22:00WTF Powered by PadSquadnomobile,Mobile learning,mobile marketing,mobile apps,mobile advertisingFuture of Mobile with Daniel Meehan delivers four key things to ensure Mobile success for publishers + marketers + advice on keeping up to speed in 2016.http://www.blogtalkradio.com/wtfact/2015/10/20/creative-evolution-whats-next-in-mobile-advertisingBusinesshttp://www.blogtalkradio.com/wtfact/2015/10/20/creative-evolution-whats-next-in-mobile-advertising/#commentshttp://www.blogtalkradio.com/wtfact/2015/10/20/creative-evolution-whats-next-in-mobile-advertisingTue, 20 Oct 2015 19:30:00 GMTCreative Evolution: What's Next in Mobile Advertising?What the F@ct is happening to mobile creative? It’s no surprise that mobile changed the way we view and consume content. So, it should not be just as surprising that marketers hasten to follow suit with the delivery of their brand messages in new and innovative ways –a sort of creative evolution or “revolution”. Introducing us to the newest era of advertising in a mobile world is Joe Laszlo –Senior Director of the Interactive Advertising Bureau Mobile Marketing Center of Excellence for the Interactive Advertising Bureau (iab.) 00:21:00WTF Powered by PadSquadnomobile advertising,creative,ad units,mobile technology,viewabilityJoin us for an introduction to the newest advertising capabilities in a mobile world with Joe Laszlo, Senior Director of the Interactive Advertising Bureau Mobihttp://www.blogtalkradio.com/wtfact/2015/10/13/look-beyond-the-url-to-the-ux-with-special-guest-sina-jazayeriBusinesshttp://www.blogtalkradio.com/wtfact/2015/10/13/look-beyond-the-url-to-the-ux-with-special-guest-sina-jazayeri/#commentshttp://www.blogtalkradio.com/wtfact/2015/10/13/look-beyond-the-url-to-the-ux-with-special-guest-sina-jazayeriTue, 13 Oct 2015 19:30:00 GMTLook beyond the URL to the UX with special guest Sina JazayeriWhat the F@ct is User Experience?  Sina Jazayeri, Lead Engineer at PadSquad, has spent his career perfecting his coding skills and sharpening his design knowledge to create the most engaging, functional and viewable sites. He will define UX design, what makes it good and how to attract more visitors and retain advertisers. Because it really is more than just the name and some pretty pictures that gets digital results for both the publishers of that site and the advertisers that appear there. So, get ready. We are going beyond the name of the site to look at another way to judge the feasibility and success of that site. We are going to take a look at what User Experience means and what makes it good.  00:20:00WTF Powered by PadSquadnoUX,UX Design,Mobile,Mobile Advertising,ViewabilityWhat makes a good User Experience? Go beyond the name of a site, impressions and numbers and judge the UX.http://www.blogtalkradio.com/wtfact/2015/10/06/facts-by-numbers-what-makes-a-good-data-storyBusinesshttp://www.blogtalkradio.com/wtfact/2015/10/06/facts-by-numbers-what-makes-a-good-data-story/#commentshttp://www.blogtalkradio.com/wtfact/2015/10/06/facts-by-numbers-what-makes-a-good-data-storyTue, 06 Oct 2015 19:30:00 GMTFacts by Numbers: What Makes a Good Data Story?Facts by Numbers: What Makes a Good Data Story? With Peter Kuhn from Moat What the f@ct is up with all the numbers? Research and performance numbers that is –or metrics. We are inundated with metrics and married to performance measurement. ROI, KPI, CTA, TMI, OMG…Everything is governed by data. But, what makes good data and what makes a good data story? We are joined in the PadSquad-room with Peter Kuhn –Sales Director from Moat –a leading analytics company that develops measurement technologies for leading brands and publishers –including viewability & engagement metrics and analytics for mobile companies like PadSquad for his take on what measurements matter most.   00:20:00WTF Powered by PadSquadnoData,Mobile Advertising,Mobile,Tablet,MetricsWhat makes a good data story and are we measuring everything we need to be measuring? Peter Kuhn, from MOAT, shares his insights into what makes good data and whttp://www.blogtalkradio.com/wtfact/2015/09/29/html5-is-live-prepare-for-the-flash-pocalypseBusinesshttp://www.blogtalkradio.com/wtfact/2015/09/29/html5-is-live-prepare-for-the-flash-pocalypse/#commentshttp://www.blogtalkradio.com/wtfact/2015/09/29/html5-is-live-prepare-for-the-flash-pocalypseTue, 29 Sep 2015 20:00:00 GMTHTML5 is Live Prepare for the Flash-pocalypse"HTML5 is Live! Prepare for the Flash-pocalypse” with Harry Robinson from Celtra   Flash is going away as an industry standard, but what does that mean to the designer, the agency, the website tech, ad server and of course, the client. Let’s break it down to what you need to know about HTML5’s new reign in the interactive kingdom and what you should do to prepare for this new digital era. Harry Robinson VP of Product Marketing/Celtra Harry is responsible for Celtra’s global product marketing activities, working with the team that ensures the successful launch and market adoption of new products. Previously, he launched and successfully grew Celtra's agency business in Europe. Prior to Celtra Harry ran the EMEA account management team for Millennial Media. He holds an MSc in Information Management from the University of Sheffield in the UK. Learn more at PadSquad.com. 00:20:00WTF Powered by PadSquadnoFlash,HTML5,Digital Advertising,Mobile Advertising,InteractiveFlash is going away as an interactive industry standard. Find out what this means to you + your business.http://www.blogtalkradio.com/wtfact/2015/09/28/what-is-what-the-factBusinesshttp://www.blogtalkradio.com/wtfact/2015/09/28/what-is-what-the-fact/#commentshttp://www.blogtalkradio.com/wtfact/2015/09/28/what-is-what-the-factMon, 28 Sep 2015 19:00:00 GMTWhat is What the Fact?!?!What the F@ct?!? powered by PadSquad is a weekly audio program delivering insights, opinions and trends for the Mobile world.  Host Rich Kost from PadSquad, will keep you UP to mobile speed on what you need to know from whom you need to hear it. Every episode delivers insightful interviews from leaders and experts in the Mobile industry. Listen as they cover off on topics, news and information that matter most in this handheld, on-demand world. You don’t want to miss the special guests Harry Robinson from Celtra and preparing for the Flashpocalypse, Peter Kuhn from Moat talking good data, Joe Laszlo from the iab. on creative evolution, and PadSquad’s own Sina Jazayeri on user experience and Dan Meehan on the state + fate of mobile + tablet in 2016. And hey, is there a topic, question or a comment you want to share? Let us know. Link up with on LinkedIn, reach out on Facebook or Twitter, or simply email us. We will cover it, solve it, answer it, and listen to YOU! This is What the F@ct?!? Powered by PadSquad. Keeping you up to mobile speed. 00:02:00WTF Powered by PadSquadnoMobile,Tablet,Technology,Digital Advertising,Interactive MediaWant to know WTF is What the F@ct?!? Give a listen.