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Selling to Schools

Selling to Schools

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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

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Selling to Schools

A recent study by education market researchers at IESD reveals important trends for mobile technology in schools. What do the findings suggest for managers responsible for sales and marketing of K-12 instructional solutions? What should... more
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Selling to Schools

The use of social media channels by educators continues to expand. Facebook, LinkedIn, Twitter, Pinterest, YouTube, blogs, and other online destinations are where just about everyone interacts. What does the social media explosion... more
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Selling to Schools

The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is... more
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Selling to Schools

What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or... more
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Selling to Schools

Getting the attention of busy district administrators has always been an education marketing challenge. Now it's more important than ever according to a recent survey commissioned by District Administration magazine. What's behind the... more
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Selling to Schools

Here is a challenge every educational technology provider faces. School administrators decide to give your product a try, hoping to verify the pay-off you've promised. You get the sale -- a trial for a few classrooms or schools. But, all too... more
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Selling to Schools

Grants and funding for K-12 schools are always a hot topic, especially now that the election is over and we've jumped off the fiscal cliff. Education marketers have burning questions: What should we be doing to tap into sources of funding... more
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Selling to Schools

What does the 2013 job market have in store for sales professionals who work for companies that serve the K-12 school market? How will hiring managers find and attract the talent they need to fill their sales positions? What trends and... more
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Selling to Schools

Everyone promoting products and services to schools is doing so amidst a tidal wave of change in media. The number of e-newsletters, online magazines, digital publications, and social media outlets educators participate in is exploding. For... more
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Selling to Schools

How will your company grow and prosper in the "new normal" K-12 sales environment? An important success strategy is to focus on helping your customers and prospects manage change, perhaps a hidden challenge. Three... more
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