Selling to Schools

Are you confused or frustrated about how to sell your educational products to schools? You're not alone! The K-12 market has always been a challenging space to enter with unclear distribution channels for ed tech start-ups. But a new study by researchers at Harvard University reveals that there are new partnering options and that established channels are evolving. Another trend emerges: even as the industry relies on the traditional direct sales model, managers of ed tech companies are increasingly using hybrid channels, a variety of resources and methods to sell to schools. And, while the ed tech distribution landscape is evolving for suppliers, so is the environment for K-12 decision makers. If gaining access to the K-12 market is important to you, listen to this 15-minute program. Host and education channel expert Glen McCandless interviews guest Jim McGarry, president of EDMarket Association (sponsor of the new distribution study) about key findings from this new study that you'll want to hear!