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Selling to Schools

Selling to Schools

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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

Public relations has taken the back seat to other types of lead generation education marketing for most companies in the K-12 market, especially with tight economic conditions. Many companies focus their PR efforts on occasional... more
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The phone is integral to our lives but not always properly integrated into the education sales process. As education marketing managers seek ways to fill their sales pipeline with more qualified prospects and/or to reduce the cost of sales,... more
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Pre-K education is a rapidly expanding opportunity in the U.S. education marketplace . Public programs are a priority in many states. A recently released report from early childhood education specialists at Wilson Marketing Group... more
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The 2010 Horizon report for K-12 education provides educational technology companies with important insight about trends that may bring dramatic changes in our K-12 schools. Anyone marketing to schools or considering... more
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Now that schools are wired and Internet access is ubiquitous, what’s next for technology companies that sell to schools? Now the challenge is finding pockets of opportunity – school districts where purchases of digital content and... more
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Florida has led the way with educational technology. But now, Florida is dealing with the country’s worst financial situation. How will the budget deficit impact schools and the decision making process for educational technology... more
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With school budgets tighter than ever before and a bleak outlook for a couple of years, it may be time to consider new approaches. While most commercial businesses use credit, schools traditionally have relied on capital outlay (cash)... more
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Communicating your education marketing message and having a meaningful dialogue with decision makers in our K-12 school districts has never been more challenging. Their time is at a premium and competition for their attention is... more
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