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A strategic approach to online marketing and branding.

On-Demand Episodes

Apartment Marketing Gone Digital: Episode 62 Social media sites often rank high in search results, and now search engines are taking steps to display results based on recommendations from your online connections. On this... more
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Apartment Marketing Gone Digital: Episode 61 In too many cases, marketers simply "check the box" when it comes to websites, social media and other online marketing efforts. It's there, but it's not really doing much to move the business... more
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Apartment Marketing Gone Digital: Episode 60 This week, the group discusses some of the latest interactive tools and trends -- including group texting apps, QR codes and more -- and how they can be applied to the multifamily industry. Want... more
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Apartment Marketing Gone Digital: Episode 59 Special guests from ForRent.com and Oodle join us this week to discuss their new exclusive partnership. Under the partnership, ForRent.com customers' listings in Facebook Marketplace will now... more
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Apartment Marketing Gone Digital: Episode 58 We're joined this week by special guest Josh Scherman from Postling. This week, the group discusses how to measure success in their online marketing efforts across multiple channels... more
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Apartment Marketing Gone Digital: Episode 57 This week, the group discusses the latest changes to Facebook business pages and what they mean for marketers. We also discuss the best times to post, and how to strike a balance... more
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Apartment Marketing Gone Digital: Episode 56 This week, the group discusses the latest trends in online marketing, blogging, social media and more. Hot topics this week include Craigslist charging for ads, marketing takeaways from... more
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Apartment Marketing Gone Digital: Episode 54 This week, the group discusses some of the tools they use to help manage their personal and professional presence across multiple social networks such as Facebook, Twitter, YouTube,... more
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Apartment Marketing Gone Digital: Episode 53 This week, the group discusses some new social media tools, as well as the latest news from Facebook, Foursquare and more. Want to join the discussion? Have a question? Submit... more
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Apartment Marketing Gone Digital: Episode 52 This week, the group recaps the marketing discussions from the 2011 International Builders Show, as well as a new tool for residents called the EverydayMap. Want to join the... more
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