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A strategic approach to online marketing and branding.

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Apartment Marketing Gone Digital: Episode 92 Websites. (Scratch that ... responsive websites.) SEO. SEM. Display ads. Local Listings. Email. Social media. Multimedia. Ratings and reviews. Location-based services... As the... more
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Apartment Marketing Gone Digital: Episode 91 Apple introduces Maps and deeper integration with Yelp. Google launches Google+ Local. Facebook announces location-aware mobile advertising. There's a battle for the attention... more
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Apartment Marketing Gone Digital: Episode 90 From websites and email to social media and mobile applications, the 2012 Apartment Internet Marketing Conference covered a myriad of topics that any apartment marketer needs to... more
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Apartment Marketing Gone Digital: Episode 89 Social media has become a critical channel for any business trying to grow their online presence, but we all know it can be tough coming up with great content ideas on a regular basis.... more
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Apartment Marketing Gone Digital: Episode 88 Residents have more ways than ever to voice their opinion about their apartment community, and there are a number of solutions coming online to help apartment marketers track ratigns,... more
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Apartment Marketing Gone Digital: Episode 87 What are the latest trends in marketing student housing communities? Should it be approached differently than traditional apartment marketing? Is social media more important? Fresh out of... more
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Apartment Marketing Gone Digital: Episode 86 Where should you focus your time, effort and dollars to get the results you need as an apartment marketer? Does print still matter? Is Craigslist still king? The answer isn't the same for... more
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Apartment Marketing Gone Digital: Episode 85 Facebook has become a social media powerhouse that's hard for any marketer to ignore. Still, it's important to understand your goals before jumping in. This week, we talk with Sara Graham,... more
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Apartment Marketing Gone Digital: Episode 84 Online marketing has changed the game because it give brands the opportunity to connect directly with their customers and prospects, but how do you build a worthwhile audience that... more
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Apartment Marketing Gone Digital: Episode 83 What does the year ahead look like for apartment marketers? It's anybody's guess, but the group tries to make their best predictions on this week's episode. Trends in mobile, social, local,... more
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