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The Young Media Critics conclude their 3 part series on the Language of Persuasion!
We shared with you the goal of most media messages is to persuade the audience to believe or do something. Hollywood movies use expensive special effects to make us believe that what we’re seeing is real. News stories use several techniques – such as direct quotation of identified sources – to make us believe that the story is accurate.
The media messages most concerned with persuading us are found in advertising, public relations and advocacy. Commercial advertising tries to persuade us to buy a product or service. Public relations (PR) "sells" us a positive image of a corporation, government or organization. Politicians and advocacy groups (groups that support a particular belief, point of view, policy, or action) try to persuade us to vote for or support them, using ads, speeches, newsletters, websites, and other means.
Join the Young Media Critics on Tuesday July 29, 2014 at 5 p.m. for the last examples of the more advanced persuasion techniques use by advertisers, PR firms and Political strategists! Call in at 347-633-9114 or join us in the chat room.
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