Facts by Numbers: What Makes a Good Data Story?

Facts by Numbers: What Makes a Good Data Story? With Peter Kuhn from Moat

What the f@ct is up with all the numbers?

Research and performance numbers that is –or metrics. We are inundated with metrics and married to performance measurement. ROI, KPI, CTA, TMI, OMG…Everything is governed by data. But, what makes good data and what makes a good data story?

We are joined in the PadSquad-room with Peter Kuhn –Sales Director from Moat –a leading analytics company that develops measurement technologies for leading brands and publishers –including viewability & engagement metrics and analytics for mobile companies like PadSquad for his take on what measurements matter most.