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with John Mullins (www.newbusinessroadtest.com)
While the lean approach to launching start-ups is all the rage these days, for very good reasons, The New Business Road Test by Professor John Mullins of London Business School (new 4th edition, FT Publishing, October 2013), has long provided budding entrepreneurs, whether lean or otherwise, with the opportunity assessment tools to spot the strengths and critical flaws in their plan before they launch their start-up.
Now, the book’s tools have gone mobile, with an innovative Android and iPhone app, so entrepreneurs can road test their idea while on the road, which is where most entrepreneurs spend their time anyway.
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