Challenges and Success in Marketing Service-based Businesses

Coaches, consultants, stylists, and chefs, to name a few service-based professionals all market intangible products. You can't touch the products or hold what they give you in your hand, but you can get results. That's actually what you are selling, results. Every magazine or self-help book tells you that, but what does that really mean and how do you get people to open up their wallet/purse to actually purchase?

My guests Cal and Renee Coakley, owners of Coakley Financial Group join me today to talk about how they have created success in marketing their serviced-based business and how you can copy what they are doing and be successful in your business.

Sponsored by: Style With Aplomb 
Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image and move you to greater success, give Beryl a call at 404.428.2527 or visit her website.

Coakley Financial Group is an award-winning insurance agency that focuses on the final expense market. Their
biggest year to date has yielded over $1.9 Million in sales and the company currently maintains
a book of business valued at over $29 Million in less than 7 years of sales. Cal and Renee’s
vision is to empower agents to build wealth through selling insurance. They have an enthusiasm
for entrepreneurship as well as a desire to serve.