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If you have not skillfully defined your marketing mix, why would you expect to increase sales to attain sustained organizational profitability? How should you development and implement your unique marketing mix (product, price, place, and promotion) on behalf of your firm? That is our focus on this edition of, “The Strategist.”
If you write good content, they will come...right?! That's what we've all been told once or twice when asking about ways to grow our businesses. On this episode of Marketing Mix, we're going to be discussing content marketing and when it's a good idea for a business. Host Monyka Berrocosa (a.k.a. the "Marcom Maven") will chat with content creation and marketing expert Thursday Bram of Hyper Modern Writing and answer all of your burning content questions. Don't mis
Don't have enough time to market your company on social media? Is outsourcing the answer? Join Christopher Tompkins today as he shares his thoughts on outsourcing and the benefits that your business can reap!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at firstname.lastname@example.org!
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Cause marketing has become more important than ever to corporations, whether B2C or B2B, as brands become increasingly social. Even the largest brands who may have been linked to sports sponsorships in the past, are now looking for ways to link to causes that drive their future customers.
Causes like sustainability, education and school, habitat, human rights, healthcare, and other issues that engage the passions of customers - where there is passion there will be engagement.
Join Bill Bonner, Principal of BonnerIMPR, an integrated marketing and public relations consultancy and a cause marketing expert, in this episode of Marketing Fever. You'll learn:
Just what is "cause marketing?" We'll define it and put some parameters around it.
Why should businesses look to cause marketing as a strategy?
What makes good cause marketing?
How do you get started? What's the process and how do you sell this to management?
How do you measure it?
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