Excellent Customer Service: Give It. Get It?

Excellent customer service has become a common phrase repeatedly ignored. When business is good it is usually due to a combination of a business earning a reputation for offering a quality product or service, good customer service, and positive external economic factors. When business is bad it is more imperative than ever to maintain—and up the ante with—excellent customer service. Businesses that (and employees who) do so survive tough times and position themselves to thrive when “times are good again”. In this session we: (1) Define “customer”, “service”, and “excellence”, (2) Tie the importance of excellent customer service to tough business times, (3) Identify ways to consider excellent customer service and note examples of how we encounter such service, and (4) Meet the challenge to examine ways we can give excellent customer service by going beyond “just what we need to do for the job”.