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If you can’t measure it, don’t do it. The Action Selling training system includes training measurement reporting that compares before, during and after scores on all of the Critical Selling Skills = Sample Reports. You’ll know who’s learning it and who’s applying it. If selling isn’t a process, it continues to be a problem. Action Selling is the best documented sales process. This makes it easy to learn and reinforce. Based on sound logic, Action Selling helps salespeople walk the customer through their buying process.