What’s does a zoo, Brooks Brothers fine menswear, a museum, and the DAK Group investment bank all have in common? Award winning marketer Ms. Joan McGeough has deftly market them all to exponential growth. Host Bart Jackson invites Joan to reveal the underlying market principles as well as the special, trade-specific techniques that she employs as Vice-president in charge of marketing for the DAK Group. Tune in and learn how a good marketer can enhance the entire experience of selling one’s business, and bring not just awareness, but success to the firm’s clients.
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