Buy Black Alliance Organizes African American Economic Power

With the spending power of a $1.9 trillion dollar economy, African Americans have the ability to build businesses, own factories, employ communities, and conduct international trade with other nations. The challenge has been to harness that economic power with organized, targeted spending practices. Mark Finley, head of the Buy Black Alliance, explains how his organization's national marketing campaign and organized boycotting will direct dollars toward the business that can empower African American communities.