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Virtual Trade Shows: The New Networking Forum for Small Business

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Strategic Growth

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Trade shows - you know what they are, a major element in business development and networking. Whether they be community events sponsored by the local chamber of commerce, or national events sponsored by an national professional/trade association; any business attempting to gain new customers is going to participate in some way. Some companies feel it's imperative to have a booth, others want to attend the educational seminars (or present at them), still others would rather 'make the rounds' and do extensive networking. One thing they all have in common is cost, including: booth rental, display development, staffing, travel costs such as hotel & airlines, and all the materials to distribute - frankly the list can be endless. And recent studies have shown - not necessarily productive enough to be worth all that time and expense, particularly in today's economy. So what options does a small business have? It turns out, more than you might think! Welcome to the world of VIRTUAL TRADE SHOWS. Our panel of industry experts, including: 6Connex CEO, Kevin Carbone; Unisfair VP of Channels, Brent Arslaner; and InXpo Executive VP/Co-founder, Rich Hawkinson will educate us on how virtual trade shows work, what they cost to host and/or participate in, how to maximize their benefit, who's doing it, and how your company can get involved. Learn how your small business can put this technology to work for your company!

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