Social Media Professor with Olivier Blanchard

Olivier Blanchard is known throughout the twitterverse as The Brand Builder. In addition to his proficient use of Twitter, he's also been profoundly uncovering the essence of Return on Investment in the social media world. His blog is a virtual MBA on marketing. During this segment, we'll talk about social media ROI, using video, and, if there's time, a little about some interesting tools he's using (like twitface).