Copywriting for Social Marketing

The truth is, these communities offer a gold mine to entrepreneurs, independent professionals and owners of small service businesses. Internet-based businesses report picking up 60%, 70%, even 100% of their revenue from these communities.

These venues are effective because business owners can pinpoint their target clients. The words you use in your post, your bio and even your friend requests will send a strong message. You have a great opportunity to let people get to know you.

Think about attending a networking lunch, where you get a minute or two to introduce yourself. Twitter and Facebook are more like hanging around afterward to drink coffee and talk – with a few thousand targeted audience members, and you don’t even have to leave home.

To succeed in this environment, you need a unique set of copywriting skills. This interview will show listeners how traditional copywriting skills can be modified so business owners and independent professionals can promote themselves effectively without sounding the least bit sales-y.

"Cathy Goodwin the Website Makeover Pro She is a copywriter and website marketing consultant, based in Seattle, who works with clients from all over the world. She specializes in working with independent professionals who want to attract new clients and increase product sales with less effort. Often they need to create information products to establish themselves as experts and generate additional income.

“Cathy is a published author, with her book Making the Big Move: How to Turn Relocation into a Creative Life Transition, originally published by New Harbinger and now available as a download from her website. She has written everything from newsletters to feature articles to book chapters.

“In her previous life, Cathy earned a PhD in business. She spent 2